Ben Carmichael

Creative Commons-licensed photos of people that are suitable for use in personas.

1. Useful: Focus on people - their lives, their work, their dreams.
2. Fast: Every millisecond counts.
3. Simple: Simplicity is powerful.
4. Engaging: Engage beginners and attract experts.
5. Innovative: Dare to be innovative.
6. Universal: Design for the world.
7. Profitable: Plan for today’s and tomorrow’s business.
8. Beautiful: Delight the eye without distracting the mind.
9. Trustworthy: Be worthy of people’s trust.
10. Personable: Add a human touch.