- Useful: Focus on people - their lives, their work, their dreams.
- Fast: Every millisecond counts.
- Simple: Simplicity is powerful.
- Engaging: Engage beginners and attract experts.
- Innovative: Dare to be innovative.
- Universal: Design for the world.
- Profitable: Plan for today’s and tomorrow’s business.
- Beautiful: Delight the eye without distracting the mind.
- Trustworthy: Be worthy of people’s trust.
- Personable: Add a human touch.
